Subject Title: Introduction to Marketing
Subject Code: MM2711
Programme & Dept: 02002 / BBA(Hons) Scheme / FB
02004 / BBA(Hons) Scheme / FB
02402 / BBA(Hons) Scheme / FB
05003 / BEng(Hons) Scheme in Integrated Product Development / FENG
05403 / BEng(Hons) Scheme in Integrated Product Development / FENG
05404 / Double Degree in Business Administration and Engineering / FENG
12054 / BSc(Hons) in Food Safety and Technology / ABCT
32405 / BSc(Hons) in Property Management / BRE
42070 / BEng(Hons) in Electronic and Information Engineering / EIE
42477 / BSc(Hons) in Internet and Multimedia Technologies / EIE
45492 / BSc(Hons) in Enterprise Engineering with Management / ISE
45494 / BSc(Hons) in Logistics Engineering with Management / ISE
47001 / BSc(Hons) in Biomedical Engineering / BME
61031 / BSc(Hons) Scheme in Computing / COMP
61032 / Double Degree in Computing and Management / COMP
61431 / Broad Discipline of Computing / COMP
61432 / Double Degree in Computing and Management / COMP
63423 / BSc(Hons) in Investment Science / AMA
71018 / BA(Hons) in English Studies for the Professions / ENGL
72418 / BA(Hons) in Chinese and Bilingual Studies / CBS
Academic Year: 2014 / 2015
Term: Second
Examination Session: Examination

Files in This Item:
File SizeFormat 
150702_3.pdf2.16 MBAdobe PDFView/Open
Tips on opening PDF file

Copyright Undertaking

As a bona fide Library user, I declare that:

  1. I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
  2. I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
  3. I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.

By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.

Show full item record

Please use this identifier to cite or link to this item: https://exam.lib.polyu.edu.hk/handle/100/39426