Subject Title: Introduction to Marketing
Subject Code: MM2711
Programme & Dept: 02002 / BBA(Hons) Scheme / FB
02004 / BBA(Hons) Scheme / FB
02402 / BBA(Hons) Scheme / FB
05003 / BEng(Hons) Scheme in Integrated Product Development / FENG
05403 / BEng(Hons) Scheme in Integrated Product Development / FENG
05404 / Double Degree in Business Administration and Engineering / FENG
12054 / BSc(Hons) in Food Safety and Technology / ABCT
32405 / BSc(Hons) in Property Management / BRE
42070 / BEng(Hons) in Electronic and Information Engineering / EIE
42477 / BSc(Hons) in Internet and Multimedia Technologies / EIE
45492 / BSc(Hons) in Enterprise Engineering with Management / ISE
45494 / BSc(Hons) in Logistics Engineering with Management / ISE
47001 / BSc(Hons) in Biomedical Engineering / BME
61031 / BSc(Hons) Scheme in Computing / COMP
61032 / Double Degree in Computing and Management / COMP
61431 / Broad Discipline of Computing / COMP
61432 / Double Degree in Computing and Management / COMP
63423 / BSc(Hons) in Investment Science / AMA
71018 / BA(Hons) in English Studies for the Professions / ENGL
72418 / BA(Hons) in Chinese and Bilingual Studies / CBS
Academic Year: 2014 / 2015
Term: Second
Examination Session: Examination

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