Subject Title: Introduction to Marketing
Subject Code: MM2711
Programme & Dept: 02402 / BBA(Hons) Scheme / FB
02405 / Broad Discipline of Business / FB
05403 / BEng(Hons) Scheme in Integrated Product Development / FENG
12447 / BSc(Hons) in Chemical Technology / ABCT
12454 / BSc(Hons) in Food Safety and Technology / ABCT
12455 / BSc(Hons) in Chemical Technology / ABCT
24442 / BSc(Hons) in Hotel Management / SHTM
45499 / BSc(Hons) Scheme in Logistics and Enterprise Engineering / ISE
61431 / Broad Discipline of Computing / COMP
71418 / BA(Hons) in English Studies for the Professions / ENGL
73416 / BA(Hons) Scheme in Design / SD
Academic Year: 2017 / 2018
Term: First
Examination Session: Examination

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