Subject Title: Introduction to Marketing
Subject Code: MM2711
Programme & Dept: 02402 / BBA(Hons) Scheme / FB
02405 / Broad Discipline of Business / FB
12454 / BSc(Hons) in Food Safety and Technology / ABCT
24442 / BSc(Hons) in Hotel Management / SHTM
24442 / BSc(Hons) in Tourism and Events Management / SHTM
32405 / BSc(Hons) in Building Engineering and Management / BRE
32405 / BSc(Hons) in Surveying / BRE
42477 / BSc(Hons) in Internet and Multimedia Technologies / EIE
43498 / BEng(Hons) in Product Analysis and Engineering Design / ME
43499 / BEng(Hons) Scheme in Mechanical Engineering / ME
45485 / BEng(Hons) in Industrial and Systems Engineering / ISE
45498 / BEng(Hons) Scheme in Product and Industrial Engineering / ISE
45499 / BSc(Hons) Scheme in Logistics and Enterprise Engineering / ISE
54439 / BA(Hons) in Social Policy and Administration / APSS
71418 / BA(Hons) in English Studies for the Professions / ENGL
72418 / BA(Hons) in Chinese and Bilingual Studies / CBS
73416 / BA(Hons) Scheme in Design / SD
Academic Year: 2018 / 2019
Term: Second
Examination Session: Examination

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