Full metadata record
| DC Field | Value | Language |
|---|---|---|
| URI: | https://exam.lib.polyu.edu.hk/handle/100/56097 | - |
| Programme & Dept: | 02402 / BBA(Hons) in Management / MM | |
| Programme & Dept: | 02402 / BBA(Hons) in Marketing / MM | |
| Programme & Dept: | 02402 / BBA(Hons) in International Shipping and Transport Logistics / LMS | |
| Programme & Dept: | 02402 / BBA(Hons) in Global Supply Chain Management / LMS | |
| Programme & Dept: | 02402 / BBA(Hons) in Aviation Management and Logistics / LMS | |
| Programme & Dept: | 02402 / BBA(Hons) in Financial Services / AF | |
| Programme & Dept: | 02402 / BBA(Hons) in Accounting and Finance / AF | |
| Programme & Dept: | 02402 / BBA(Hons) in Accountancy / AF | |
| Programme & Dept: | 02402 / BBA(Hons) in Supply Chain Management and Analytics / LMS | |
| Programme & Dept: | 11443 / BSc(Hons) in Physics with a Secondary Major in AI and Data Analytics or Innovation and Entrepreneurship / AP | |
| Programme & Dept: | 12459 / BSc(Hons) Scheme in Biotechnology, Food Safety and Chemical Technology / ABCT | |
| Programme & Dept: | 14404 / BSc(Hons) in Digital Fashion / SFT | |
| Programme & Dept: | 14406 / BA(Hons) Scheme in Fashion / SFT | |
| Programme & Dept: | 14490 / BA(Hons) Scheme in Fashion and Textiles / SFT | |
| Programme & Dept: | 15454 / BSc(Hons) in Food Safety and Technology / FSN | |
| Programme & Dept: | 23491 / Minor in Innovation and Entrepreneurship / MM | |
| Programme & Dept: | 23492 / BBA(Hons) Scheme in Management and Marketing / MM | |
| Programme & Dept: | 24446 / BSc(Hons) Scheme in Hotel and Tourism Management / SHTM | |
| Programme & Dept: | 31474 / BEng(Hons) Scheme in Civil Engineering and Sustainable Development / CEE | |
| Programme & Dept: | 32405 / Building and Real Estate Scheme / BRE | |
| Programme & Dept: | 33483 / BEng(Hons) Scheme in Building Sciences and Engineering / BEEE | |
| Programme & Dept: | 44493 / BBA(Hons) Scheme in Aviation, Maritime and Supply Chain Management / LMS | |
| Programme & Dept: | 45498 / BEng(Hons) Scheme in Product and Industrial Engineering / ISE | |
| Programme & Dept: | 45499 / BSc(Hons) Scheme in Logistics and Enterprise Engineering / ISE | |
| Programme & Dept: | 47404 / BSc(Hons) Scheme in Biomedical Engineering / BME | |
| Programme & Dept: | 52447 / BSc(Hons) Scheme in Optometry / SO | |
| Programme & Dept: | 54439 / BA(Hons) Scheme in Applied Social Sciences / APSS | |
| Programme & Dept: | 61431 / BSc(Hons) Scheme in Computing / COMP | |
| Programme & Dept: | 63428 / BSc(Hons) Scheme in Data Science / AMA | |
| Programme & Dept: | 73416 / BA(Hons) Scheme in Design / SD | |
| Subject Code: | MM2711 | en_US |
| Title: | Introduction to Marketing | en_US |
| Examination Session: | Examination | en_US |
| dcterms.isPartOf | PolyU Examination Paper Database | en_US |
| Academic Year: | 2023 / 2024 | en_US |
| Term: | Second | en_US |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| 20241010_2.pdf | 1.03 MB | Adobe PDF | View/Open |
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Please use this identifier to cite or link to this item:
https://exam.lib.polyu.edu.hk/handle/100/56097