Subject Title: Introduction to Marketing
Subject Code: MM2711
Programme & Dept: 02402 / BBA(Hons) in Management / MM
02402 / BBA(Hons) in Marketing / MM
02402 / BBA(Hons) in International Shipping and Transport Logistics / LMS
02402 / BBA(Hons) in Global Supply Chain Management / LMS
02402 / BBA(Hons) in Aviation Management and Logistics / LMS
02402 / BBA(Hons) in Financial Services / AF
02402 / BBA(Hons) in Accounting and Finance / AF
02402 / BBA(Hons) in Accountancy / AF
02402 / BBA(Hons) in Supply Chain Management and Analytics / LMS
11443 / BSc(Hons) in Physics with a Secondary Major in AI and Data Analytics or Innovation and Entrepreneurship / AP
12459 / BSc(Hons) Scheme in Biotechnology, Food Safety and Chemical Technology / ABCT
14404 / BSc(Hons) in Digital Fashion / SFT
14406 / BA(Hons) Scheme in Fashion / SFT
14490 / BA(Hons) Scheme in Fashion and Textiles / SFT
15454 / BSc(Hons) in Food Safety and Technology / FSN
23491 / Minor in Innovation and Entrepreneurship / MM
23492 / BBA(Hons) Scheme in Management and Marketing / MM
24446 / BSc(Hons) Scheme in Hotel and Tourism Management / SHTM
31474 / BEng(Hons) Scheme in Civil Engineering and Sustainable Development / CEE
32405 / Building and Real Estate Scheme / BRE
33483 / BEng(Hons) Scheme in Building Sciences and Engineering / BEEE
44493 / BBA(Hons) Scheme in Aviation, Maritime and Supply Chain Management / LMS
45498 / BEng(Hons) Scheme in Product and Industrial Engineering / ISE
45499 / BSc(Hons) Scheme in Logistics and Enterprise Engineering / ISE
47404 / BSc(Hons) Scheme in Biomedical Engineering / BME
52447 / BSc(Hons) Scheme in Optometry / SO
54439 / BA(Hons) Scheme in Applied Social Sciences / APSS
61431 / BSc(Hons) Scheme in Computing / COMP
63428 / BSc(Hons) Scheme in Data Science / AMA
73416 / BA(Hons) Scheme in Design / SD
Academic Year: 2023 / 2024
Term: Second
Examination Session: Examination

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Please use this identifier to cite or link to this item: https://exam.lib.polyu.edu.hk/handle/100/56097