| Subject Title: | Introduction to Marketing |
| Subject Code: | MM2711 |
| Programme & Dept: | 02402 / BBA(Hons) in Management / MM 02402 / BBA(Hons) in Marketing / MM 02402 / BBA(Hons) in International Shipping and Transport Logistics / LMS 02402 / BBA(Hons) in Global Supply Chain Management / LMS 02402 / BBA(Hons) in Aviation Management and Logistics / LMS 02402 / BBA(Hons) in Financial Services / AF 02402 / BBA(Hons) in Accounting and Finance / AF 02402 / BBA(Hons) in Accountancy / AF 02402 / BBA(Hons) in Supply Chain Management and Analytics / LMS 11443 / BSc(Hons) in Physics with a Secondary Major in AI and Data Analytics or Innovation and Entrepreneurship / AP 12459 / BSc(Hons) Scheme in Biotechnology, Food Safety and Chemical Technology / ABCT 14404 / BSc(Hons) in Digital Fashion / SFT 14406 / BA(Hons) Scheme in Fashion / SFT 14490 / BA(Hons) Scheme in Fashion and Textiles / SFT 15454 / BSc(Hons) in Food Safety and Technology / FSN 23491 / Minor in Innovation and Entrepreneurship / MM 23492 / BBA(Hons) Scheme in Management and Marketing / MM 24446 / BSc(Hons) Scheme in Hotel and Tourism Management / SHTM 31474 / BEng(Hons) Scheme in Civil Engineering and Sustainable Development / CEE 32405 / Building and Real Estate Scheme / BRE 33483 / BEng(Hons) Scheme in Building Sciences and Engineering / BEEE 44493 / BBA(Hons) Scheme in Aviation, Maritime and Supply Chain Management / LMS 45498 / BEng(Hons) Scheme in Product and Industrial Engineering / ISE 45499 / BSc(Hons) Scheme in Logistics and Enterprise Engineering / ISE 47404 / BSc(Hons) Scheme in Biomedical Engineering / BME 52447 / BSc(Hons) Scheme in Optometry / SO 54439 / BA(Hons) Scheme in Applied Social Sciences / APSS 61431 / BSc(Hons) Scheme in Computing / COMP 63428 / BSc(Hons) Scheme in Data Science / AMA 73416 / BA(Hons) Scheme in Design / SD |
| Academic Year: | 2023 / 2024 |
| Term: | Second |
| Examination Session: | Examination |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| 20241010_2.pdf | 1.03 MB | Adobe PDF | View/Open |
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